Supporting Our Community During the Los Angeles Fires
As devastating fires continue to impact Los Angeles and surrounding communities, we at Russell of Hotels want to take a moment to acknowledge the pain and challenges faced by so many families, businesses, and individuals during this time.
The hospitality industry has always been about more than rooms and service—it’s about community, care, and connection. Today, as we witness this devastation, the hotel community across Los Angeles is stepping up in incredible ways to support those affected:
Providing Shelter for Evacuees: Many hotels are opening their doors to offer discounted or complimentary stays for individuals and families who have been displaced.
Supporting First Responders: Local hotels are providing meals, rest areas, and accommodations for the heroic firefighters, medical personnel, and volunteers who are tirelessly working to keep us safe.
Donation Drives and Relief Efforts: Several hotels and DMOs are partnering with community organizations to collect essential supplies—clothing, toiletries, food, and water—to distribute to those in need.
Creating Safe Spaces: Hotels unaffected by the fires are ensuring air filtration systems are operating at maximum efficiency, offering safe spaces for locals and visitors to escape the smoke.
Here are some examples of hotels stepping up to provide relief during this time:
Hotel Figueroa is collaborating with the American Red Cross to house displaced families and offering discounted rates, waived pet fees, and flexible dining options.
The Godfrey Hotel Hollywood is providing discounted room rates for evacuees and first responders.
1 Hotel West Hollywood is extending reduced rates and complimentary valet services.
Hotel Per La is offering 25% off stays for displaced residents with pet-friendly accommodations.
Best Western Plus Commerce Hotel is providing special rates for families in need.
Additionally, organizations like Airbnb.org are partnering with 211 LA to offer free, temporary housing for those displaced by the wildfires.
This collective effort is a powerful reminder of the resilience and compassion that define our city and our industry.
At Russell of Hotels, we stand in solidarity with everyone affected and are committed to amplifying these acts of kindness through our platforms. Together, we can support our community in healing and rebuilding.
If you’re looking for ways to help, consider supporting these efforts:
Donate to organizations like the American Red Cross, Los Angeles Fire Department Foundation, or local shelters.
Volunteer your time or resources to relief efforts in your area.
Spread the word about hotels and organizations offering assistance to those in need.
To all the victims, first responders, and volunteers: we see you, we thank you, and we stand with you. Together, we will recover stronger than ever.
Stay safe, stay hopeful, and let’s continue to uplift one another during this difficult time.
Sincerely,
Russell L. Edmond
CEO & Founder, Russell of Hotels