Update on Los Angeles & Our Hotel Partners
The Los Angeles hotel industry has experienced several significant developments recently, particularly in response to the devastating wildfires affecting the region:
Support for Wildfire Evacuees:
Disneyland Hotels: Disneyland hotels have provided temporary housing for over 100 employees displaced by the wildfires. Additionally, Disney is offering $4,000 for basic necessities and two months of furnished accommodation to affected employees. CEO Bob Iger has donated $15 million towards local fire relief efforts.
Sunset Tower Hotel: The historic Sunset Tower Hotel in West Hollywood has transformed into a refuge for wildfire evacuees, accommodating both people and their pets. Owner Jeff Klein has been actively involved in providing comfort and support to those affected.
Airbnb and Local Hotels: Airbnb.org, in collaboration with local hotels and city officials, is offering free or discounted accommodations to displaced evacuees. This initiative aims to provide immediate relief to those who have lost their homes due to the fires.
Industry Advisories:
The California Hotel & Lodging Association has issued warnings to hotels to avoid price gouging during this crisis, emphasizing the importance of supporting the community ethically.