Why I Only Book Hotels Direct – And You Should Too

As someone who travels frequently—whether it’s for hotel site selection, attending conferences, or just trading stocks from the road—I’ve had my fair share of hotel stays. From boutique properties to large brands like Marriott, Hilton, Hyatt, and IHG, I’ve seen it all.

And if there’s one thing I’ve learned through years of experience in this industry, it’s this:

I never book my hotel stays through third-party websites. I always book direct.

Here’s why that matters—and why I recommend you do the same.

1. Loyalty Rewards Actually Mean Something

When you book direct through a hotel’s website or app, you’re eligible for full loyalty points and elite benefits. Whether it’s Marriott Bonvoy, Hilton Honors, World of Hyatt, or IHG One Rewards—those points can add up fast and lead to room upgrades, late check-outs, and even free nights.

Third-party bookings don’t always qualify.

2. Better Rooms & Better Service

Let’s be real: hotels often prioritize guests who book direct. It’s not favoritism—it’s business. You’re a more valuable guest to them. Booking direct gives you a better shot at:

• Early check-in or late check-out

• Preferred room types

• Free Wi-Fi (often reserved for loyalty members)

• Direct customer service if something goes wrong

3. I Know the Business—And You Should Too

As someone who’s worked in 14 hotels, I can tell you: hotels appreciate direct bookings. When you book through a third party, the hotel pays a commission—sometimes up to 25%! That’s money that could be going back into guest services, team wages, or property improvements.

So if you love great hotel experiences (and want them to stay great), support the brand by booking direct.

4. Booking Direct = Peace of Mind

When I’m traveling for business—or even trading from a hotel room in the early hours of the morning—I don’t want surprises. Booking direct means:

• Better communication if plans change

• Easier modifications or cancellations

• Accurate information about fees, parking, amenities, and more

Final Thought: Support the Brand That Hosts You

I’ve made it my mission with Russell of Hotels to promote hospitality brands and destinations through transparency, awareness, and real experiences. That starts with how I book—and it’s always direct.

So the next time you’re planning a trip—business, leisure, or a bit of both—do what I do.

Book direct. Stay better. Feel the difference.