5 Reasons Why a Hotel Sales Manager Should Never Visit a Client Empty-Handed: Going Green Edition
Enhances Professionalism and Preparedness with Digital Resources
Example: Bring digital links to your hotel’s virtual tour, digital brochures, or interactive presentations that can be shared via email or QR codes, reducing paper waste.
Why It Matters: Using digital resources showcases your commitment to sustainability and technological proficiency. Clients will appreciate the ease of access and the eco-friendly approach, setting you apart as a forward-thinking professional.
Provides Tangible Value with Eco-Friendly Refreshing Treats
Example: Offer sustainably sourced goodies such as iced cold drinks in reusable bottles on a hot day, organic cookies, or ice cream bars made from local ingredients.
Why It Matters: Thoughtful, eco-friendly treats create a pleasant and memorable experience for the client. It shows that you care about both their comfort and the environment, reinforcing your hotel's commitment to sustainability.
Facilitates Better Communication with Green Digital Tools
Example: Utilize digital platforms to share live demos, case studies, and client testimonials through a tablet or laptop during the meeting, avoiding printed materials.
Why It Matters: Interactive digital tools make the presentation more engaging and reduce paper waste. This aligns with eco-friendly practices and helps the client visualize your hotel’s offerings effectively.
Demonstrates Thoughtfulness and Personalization with Green Digital Touches
Example: Provide personalized e-gifts or discount codes for future stays or services at your hotel, sent via email. Follow up with a thank-you email including a link to a video tour of your hotel and tips on sustainable travel.
Why It Matters: Personalized digital touches reinforce your commitment to sustainability and client appreciation. It makes clients feel valued and more likely to choose your eco-conscious hotel.
Reinforces Your Sales Message with Digital Green Evidence
Example: Share links to online reviews, video testimonials, or a dedicated webpage with success stories and case studies of similar clients, emphasizing your hotel’s green initiatives.
Why It Matters: Digital evidence of your hotel’s success and sustainability efforts builds credibility and trust. Clients can easily access and review this information, seeing firsthand how your hotel’s green practices lead to successful stays.
By adopting a green approach in client meetings, hotel sales managers can enhance their professionalism, build stronger, eco-conscious relationships, and increase their chances of closing deals. This sustainable strategy helps differentiate your hotel in a competitive market and appeals to the growing number of environmentally conscious clients.