1. Community-Focused Messaging

• Highlight support efforts for fire victims and first responders.

• Share resources for evacuees and emergency responders, such as shelters or complimentary services.

• Use messaging like, "We stand with our community in this time of need."

2. Support Initiatives

• Hotels: Offer discounted or free stays for evacuees, firefighters, or volunteers. Share this on social media and websites.

• DMOs: Collaborate with city organizations to provide centralized resources (relief hubs, donation centers, etc.). Promote these efforts in your marketing channels.

3. Social Media & Content Branding

• Avoid overt promotion or unrelated celebrations. Instead, use social media to share safety updates, air quality tips, and fire relief resources.

• Highlight stories of resilience in the community. For instance, share how hotels or attractions are helping displaced residents.

• Use hashtags like #CaliforniaStrong, #LAFireRelief, or #TogetherForLA to show solidarity.

4. Local Partnerships

• Partner with local businesses or organizations to support relief efforts (e.g., hosting donation drives or fundraisers).

• Showcase these partnerships to emphasize community solidarity.

5. Travel & Safety Communication

• Provide accurate updates about affected areas, but also reassure travelers about safe regions in Los Angeles.

• Highlight indoor attractions unaffected by the fires (e.g., museums, restaurants), while prioritizing visitor safety.

6. Crisis Preparedness Branding

• Promote how your hotel or destination is equipped to handle emergencies (e.g., advanced air filtration systems, evacuation plans, etc.).

• Position your property or destination as a safe and reliable option during crises.

7. Empathy-Driven Marketing

• Create messaging that reflects understanding and solidarity with the community. Avoid aggressive sales tactics during this sensitive time.

• Use visuals and tone that resonate with the current mood—focus on hope, support, and rebuilding.

By balancing compassion with proactive action, LA hotels and DMOs can strengthen their community presence and reinforce their reputation for caring leadership during challenging times.