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3 Small-Scale Events, To Build Brand Awareness and Excitement For Your Hotel

1. Hotel Open House

  • Purpose: Showcase your hotel’s spaces and amenities to the local community, event planners, and businesses.

  • Details: Host a casual open house with guided tours of guest rooms, meeting spaces, and amenities. Offer light refreshments, music, and a themed activity (e.g., a local wine tasting or dessert bar). Include a raffle or giveaway, such as a free night’s stay or a discounted event package.

  • Benefits: Provides potential clients and guests with a firsthand experience of your property, fostering connections and future bookings.

2. Pop-Up Culinary Experience

  • Purpose: Highlight your hotel’s dining and beverage offerings in a fun, interactive way.

  • Details: Host a small, themed tasting event featuring signature dishes or cocktails from your restaurant or bar. Partner with a local brewery, winery, or chocolatier for added appeal. Invite local food influencers and bloggers to promote the event on their channels.

  • Benefits: Builds excitement around your F&B offerings and establishes your property as a go-to destination for unique culinary experiences.

3. Community Wellness Class

  • Purpose: Attract health-conscious locals and showcase your property as a wellness-friendly space.

  • Details: Host a yoga or fitness class in a scenic area of your hotel (e.g., a rooftop, garden, or meeting space). Provide participants with branded yoga mats, water bottles, or a discount on spa services or future stays. Collaborate with a local instructor for added community engagement.

  • Benefits: Enhances your hotel’s reputation for wellness offerings while engaging with the local community and encouraging repeat visits.

Promotion Tip: Leverage social media, email newsletters, and local partnerships to promote these events. Capture high-quality photos and videos during the events to share on your platforms, creating long-lasting excitement and visibility for your brand.

Russell L Edmond