1. Expert Use of Visual Storytelling

I specialize in capturing the essence of your hotel or destination through high-quality photos and videos. These visuals not only highlight the unique features of your property but also tell a compelling story that resonates with your target audience. With over 25 years of experience in the hospitality industry, I know exactly what travelers, event planners, and decision-makers are looking for.

2. Increase Visibility Through Social Media and Live Shows

In addition to leveraging platforms like LinkedIn, Instagram, and YouTube, I use my live hospitality talk show, On Air with Russell of Hotels, and my daily check-in series, The Daily Check-In with Russell of Hotels, to create real-time brand awareness. As one of the top 40 hospitality podcasts internationally, On Air with Russell of Hotels gives your property or destination visibility on a global stage, making your brand top of mind for potential clients and travelers.

3. Tailored Content for Your Audience

I understand that every hotel and destination is unique. That’s why I create personalized content that highlights the specific strengths of your property or destination—whether it's luxury accommodations, state-of-the-art meeting spaces, or beautiful scenic attractions. This targeted approach ensures that you’re reaching the right audience with the right message.

4. Build Trust and Credibility

By partnering with Russell of Hotels, you’re aligning your brand with a trusted name in the hospitality industry. As a top 100 social media influencer in hospitality for 2024, I have a proven track record of boosting visibility through authentic content that resonates with your audience. Featuring your property on my live shows adds an additional layer of credibility that helps you stand out.

5. Amplify Group Booking Potential

Not only do I create brand awareness, but my expertise in hotel site selection directly supports your group booking efforts. I highlight your property’s ability to host conferences, meetings, and large events, making it more attractive to corporate clients and event planners. This combination of brand awareness and site selection support helps you fill your meeting spaces and increase revenue.

Partnering with me, Russell of Hotels, ensures that your hotel or destination gets the attention and visibility it deserves, driving more awareness and bookings through both social media and one of the top hospitality podcasts internationally.