Russell Of Hotels

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5 Key Points Hotel and DMO Salespeople Can Use to Build Their Personal Brands

1️⃣ Be Active and Consistent on LinkedIn

  • LinkedIn is the go-to platform for professionals in hospitality. Regularly share industry insights, success stories, and updates about your property or destination.

  • Example: Post about your role in securing a major event or share tips for planning group travel to your location.

2️⃣ Create Valuable Content

  • Write blogs, post short videos, or share tips that position you as a thought leader in the industry. Use hashtags like #HospitalityInsights and #TravelTips to increase reach.

  • Example: Share a video tour of your property or highlight lesser-known attractions in your destination to engage your audience.

3️⃣ Leverage Social Media to Showcase Expertise

  • Use platforms like Instagram, Facebook, and Twitter to connect with a broader audience. Showcase your involvement in events, unique offerings, or behind-the-scenes moments.

  • Example: Post a photo of you at a tradeshow or share a testimonial from a satisfied client to build credibility.

4️⃣ Collaborate with Industry Influencers

  • Partner with influencers or content creators in hospitality and travel to enhance your visibility. A shoutout or a joint project can elevate your brand and reach.

  • Example: Feature on a podcast like On Air with Russell of Hotels or co-host a webinar with a trusted influencer.

5️⃣ Engage and Network Authentically

  • Respond to comments, engage in industry discussions, and attend networking events to build genuine connections. Your personal interactions can lead to professional growth and opportunities.

  • Example: Share a post thanking attendees after a conference and tag colleagues and partners to strengthen relationships.

By consistently applying these strategies, hotel and DMO salespeople can establish themselves as trusted voices in the hospitality industry while enhancing their property or destination's visibility.

Russell L Edmond